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Workplace Series: Thriving as a Modern Marketer: Gen AI

November 7, 2023 at 1:00 pm - 2:00 pm

Free

Join industry experts in AI, data, analytics and personalization as they discuss how the modern marketer can thrive in this new normal. In a time of rapid, unprecedented change, this disruptive technology requires leaders to re-evaluate how to integrate Gen AI to boost creativity and productivity but also how to equip and train their teams.

Panelists: 

Jatinder Singh
Managing Director, Global Head of Data & Analytics
Accenture Song

Driving growth and customer relevance requires an alchemy of data, technology, and creativity, all of which are at the heart of Accenture Song. We’re living in an age with an unprecedented pace of change, both with technology and customer values and behaviors. This requires a new blend of quantitative storytellers, designers and technologists coming together in new ways.

Jatinder leads Accenture Song’s data intelligence practice globally. His data-driven creativity experience extends to AT&T, Ford Motor Company, IBM, iShares, Kroger, Mars Inc., McDonald’s, Pfizer, SAP, Uber, and the Volkswagen Group. He holds a double major in mathematics and computer science, and a masters in operational research from the University of Strathclyde, Glasgow, Scotland.

Abhi Vyas
Marketing, Digital Personalization, Analytics
Verizon Wireless

Abhi Vyas is a digital marketing expert with a proven track record of driving results and delivering innovation in the digital marketing arena. Abhi’s expertise is based on more than a decade of experience across all online marketing channels. He is a pioneer of SoLoMo (social, local and mobile) marketing strategy that represents the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes.

At Verizon, Abhi is managing Digital Marketing, Personalization, and Lead Generation to drive top, middle & lower funnel programs by using innovative web media intelligence, analytics, customer experience, behavioral targeting & marketing technologies to execute disruptive marketing strategies. Abhi also works as an adjunct professor of Mobile Marketing – Tools, Tactics and Strategies at SMU. He is a co-organizer along with SMU CAPE of a Meetup group on Mobile Marketing & Strategy in Dallas.

Jennifer Chase
Chief Marketing Officer & EVP
SAS

Executive Vice President and Chief Marketing Officer Jennifer Chase leads the company’s data-driven marketing strategy for global brand awareness, demand generation and customer engagement. She is responsible for brand strategy and activation, product and industry marketing, go-to-market teams, analyst relations, communications, creative, paid media, digital marketing, events and executive briefing centers. Her 20-year journey at SAS spans both marketing and R&D. And her hands-on experience using SAS technology shaped her belief that carefully curated data, intelligently applied analytics and curious minds drive the best customer experiences.

Alan Schulman
Co-Founder & Chief Experience Officer
UpperRight

Alan Schulman is Co-Founder & Chief Experience Officer of UpperRight – the Customer Experience Consultancy.  One of the industry’s leading voices in digital creative and creative innovation, Schulman has served as Chief Creative Officer of Deloitte Digital, SapientNitro, & McCann-Erickson among others.  He has also served as an Instructor for the Cannes Lions Creative Academy, The ANA School of Marketing and is a member of Board of Directors of the American Marketing Association of NY. He is the recent co-author of “Resurrecting Jimi Hendrix – the power of AI to expand consumer engagement through musical fan cultures” published last month by Management Business Review.   

Moderator:

Rasika Narang

Rasika Narang
Chief Growth Officer
StrawberryFog

For general program-related questions please email [email protected]

Rasika Narang

Sponsor: Channable
Channable is the Commerce acceleration technology behind more than 8,000 retailers who sell more online. Channable is an all-in-one, built-for-ecommerce solution that allows online sellers to centralize their product data and feeds, sell easily across top marketplaces like Amazon and eBay, and automate PPC campaigns at faster speed and scale. In short…they make it easy to accelerate commerce more cost effectively for any brand selling online.  We hope you’ll check them out at Channable.com and we thank them for making this possible.

Rasika Narang

Premier Partner: GreenBook
GreenBook is a media company that provides resources to market research, consumer insights and marketing professionals. Through resources such as IIeX Events, GRIT Reports, and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.

Details

Date:
November 7, 2023
Time:
1:00 pm - 2:00 pm
Cost:
Free
Event Categories:
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Event Tags:
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Venue

New York, NY United States
Phone:
(212) 849-2752
View Venue Website

Organizer

American Marketing Association New York
Phone:
212-849-2752
Email:
info@amaold.newclientdemo.com
View Organizer Website

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