The Future of the CMO

Executive Events

The Changing Face of Customer Identity: How Privacy Shifts Drive a New Approach to Marketing and Measurement

U.S. marketers invested nearly $900 million in 2019 on identity services and solutions – an amount that is expected to increase to more than $2.6 billion in 2022*. This is no surprise due to the changes in customer identity that are barreling toward us.

The enormity of this investment and the related allocation of resources requires us to keep pace with the Changing Face of Customer Identity. Marketing leaders want to have a handle on the identity landscape, the new relationship between identity and attribution, and our options.

Join us for an interactive session to hear about how all of this can be managed in 5 stages.

* Winterberry Group

Members $0/Non-Members $0

Who should attend?

CMOs, Heads of Marketing, and organization marketing leaders.

Be Part of Our CMO Series of Events where top executives discuss the major trends and insights impacting marketers and buyers.  Just let us know you want to lead a session (or two) and we will connect with you.

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