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Sonic Branding: What Does a Brand Sound Like?

April 13, 2023 at 6:30 pm - 8:30 pm

AMA Marketing Happy Hour

Sonic Branding has come a long way since commercial jingles. Today it only takes a few notes or sounds to recognize iconic brands such as Intel or AT&T. Just as we be driven to salivate over the sizzle of Chili’s fajitas, these audio signatures connect with consumers on an emotional level. They’ve also been proven to boost marketing KPIs and increase sales.

Join AMA New York board member and former WNYC Studios executive Peter Weingard and Joel Beckerman, founder of Made Music Studio and the author of Sonic Boom: How Sound Transforms How We Think, Feel and Buy for an intimate, lively discussion on the power of sound in marketing. Plus, a live interactive musical performance from MMS Producer Lucas Murray, showcasing the delicious sonic identity recently launched by Tostitos.

Free for AMA New Yorkmembers, $20 for non members. Space is extremely limited.

Location: Made Music Studios – 50 Broad St 20th Floor

For general program-related questions please email [email protected]

Details

Date:
April 13, 2023
Time:
6:30 pm - 8:30 pm
Event Categories:
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Event Tags:
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Website:
https://mademusicstudio.com/

Organizer

American Marketing Association New York
Phone:
212-849-2752
Email:
info@amaold.newclientdemo.com
View Organizer Website

Venue

Made Music Studios

50 Broad Street. 20th Floor

New York, NY 10004
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