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Rethinking Marketing in 2021

February 25, 2021 at 12:00 pm - 1:00 pm


[On Demand]

How Marketers Can Adapt Their Client Relationship Strategies

Marketers have learned a lot in the past year that can inform advertising and client strategies. According to a recent survey of advertisers and agencies, trusted partnerships and brand safety are two of their top priorities.

Join AMA New York and Lisa Ahern, VP Product Marketing at Effectv, for Rethinking Marketing in 2021 on Thursday, February 25 to learn new strategies based on leading industry research and business case studies. Lisa will offer breakthrough insights, gained from challenges over the past year, on how to forge lasting client relationships when the old playbook has been thrown out the window.


  • Strategies to maintain client relationships in a new advertising environment
  • Tactics to engage and connect with clients in a virtual world
  • How to continue building and maintaining trust with clients
  • How to use data for smarter targeting


  • College intern to CEO-level staff in advertising or marketing
  • Marketing and advertising employers who partner with the industry
  • Marketers that create, place, or measure TV advertising
  • Sales executives who build client relationships 

Don’t miss this informative presentation and interactive discussion.


Lisa Ahern
Vice President Product Marketing

Lisa Ahern leads the Product Marketing team at Effectv, the advertising sales division of Comcast Cable. Her job is to bring new data-driven products to market that provide a greater customer experience for advertisers, and to educate the Effectv organization of 3,000+ people about what the products do — and why they matter. Prior to joining Comcast, Lisa held marketing leadership roles with various media and related companies including AOL, the XO Group, and the Elite Traveler Media Group. She currently resides in New York City with her family.

For general program related questions please email [email protected]


Event Partner: Effectv
Effectv (pronounced e-FEC-tiv), is the advertising sales division of Comcast Cable. Effectv helps local, regional and national advertisers grow their business with multi-screen marketing solutions that combine the targeting and measurement of digital, with the reach and impact of TV—delivering the results that matter to our clients. While others are talking about this, we are doing it. Right now. Our name is a promise that we are going to keep innovating, leading, and redefining TV advertising to deliver amazingly effective results for our clients. We are Effectv.

Effectv is headquartered in New York with offices throughout the country.  We have a presence in 66 markets with a reach of 30 million households.

Premier Partner: GreenBook
GreenBook is a media company that provides resources to market research, consumer insights and marketing professionals. Through resources such as IIeX Events, GRIT Reports, and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.


February 25, 2021
12:00 pm - 1:00 pm
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NY United States


American Marketing Association New York
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