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Maximize Your Holiday Ads on Social

November 4, 2020 at 12:00 pm - 1:00 pm


Keys to a Successful 2020 Season

When it comes to the unmissable opportunity of raising brand awareness during the holidays, you can usually look to past years to determine your advertising plan. But with 2020 being a time unlike any other, you’ll need to reinvent the wheel and consider how to approach your holiday advertising this season.

At this live presentation featuring Kathryn Peake and Alan Li from MakeMeReach, we’ll take a deep dive into what you can expect this year and how to think about your social ads strategy – whether it be Facebook, Twitter, Pinterest or Instagram advertising – to help guarantee happy holidays for your brand.


  • How shopping trends have pivoted toward digital this year, and what it means for you as a brand
  • What you can expect from the 2020 holiday season in terms of buying trends
  • How you can adapt your advertising strategy to the reality of 2020 and efficiently leverage social ads to make the most of this holiday season

We welcome you to join AMA New York on Wednesday, November 4, at 12:00 pm EST for this relevant discussion on cross-network advertising during a sensitive time.


Platinum Event Partner: MakeMeReach
MakeMeReach, a Perion company, is a multi-channel advertising management platform that powers the world’s leading brands with the ability to take full control over their digital media planning and execution, no matter what their operating model is: in-house or decentralized through agencies, locations and sub-brands.

Premier Partner: GreenBook
GreenBook is a media company that provides resources to market research, consumer insights and marketing professionals. Through resources such as IIeX Events, GRIT Reports, and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.


Kathryn Peake
Content Marketing Manager

Kathryn Peake is part of the marketing team at MakeMeReach. She has a sharp eye for market trends and everything ad tech, regularly writing and presenting about social media marketing and advertising. Originally from New York, she is based in Paris and has spent her career working for international businesses.

Alan Li
Senior Marketing Director

Alan leads performance marketing at MakeMeReach, where he uses social and digital advertising to contribute to business outcomes. He’s previously worked at other technology companies such as Microsoft and Sprinklr, where he led data-driven marketing to improve customer experience through relevant messaging and rewarding customer journeys.


November 4, 2020
12:00 pm - 1:00 pm
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NY United States


American Marketing Association New York
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