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Highlights from the 2016 AMA New York / BrandSpark American Marketers Survey

April 12, 2017 at 1:00 pm - 2:00 pm

AMA New York Smart Marketing Webinar Series

View the webinar recording to learn how other marketers are responding to biggest challenges facing the industry today.

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The results are in for the 2016 AMA New York / BrandSpark American Marketers Survey!

The survey captured the views of 661 marketers across the United States, representing a range of major industries. Marketers shared their strategic focuses and concerns, tactical challenges, media spend intentions, and ROI perceptions.


The study provides marketers with a view on how their peers are meeting challenges in a complex marketing landscape, and what strategies and tools American marketers are using to push their teams and brands forward.


Highlights are presented by Philip Scrutton (VP Insights, BrandSpark), followed by a discussion of implications for marketing strategy in 2017 with David Rogers (Immediate Past President, AMA New York) and Robert Levy (President, BrandSpark).


Webinar viewers will:

  • Understand what strategies American marketers are using to stay competitive.
  • Learn what tools and tactics have been successful for other marketers.
  • Identify the top trends that leading marketers anticipate will impact the field in the coming future.


Our Featured Speakers

Speaker: Robert Levy
Robert Levy
President, BrandSpark




Speaker: David Rogers
David Rogers
Immediate Past President, AMA New York




Speaker: Philip Scrutton
Philip Scrutton
VP Insights, BrandSpark





Webinar presented by:

Webinar presented by BrandSpark



Webinar Sponsors


April 12, 2017
1:00 pm - 2:00 pm
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New York, NY United States


American Marketing Association New York
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