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Highlights from the 2016 AMA New York / BrandSpark American Marketers Survey

April 12, 2017 at 1:00 pm - 2:00 pm

AMA New York Smart Marketing Webinar Series

View the webinar recording to learn how other marketers are responding to biggest challenges facing the industry today.

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The results are in for the 2016 AMA New York / BrandSpark American Marketers Survey!

The survey captured the views of 661 marketers across the United States, representing a range of major industries. Marketers shared their strategic focuses and concerns, tactical challenges, media spend intentions, and ROI perceptions.

 

The study provides marketers with a view on how their peers are meeting challenges in a complex marketing landscape, and what strategies and tools American marketers are using to push their teams and brands forward.

 

Highlights are presented by Philip Scrutton (VP Insights, BrandSpark), followed by a discussion of implications for marketing strategy in 2017 with David Rogers (Immediate Past President, AMA New York) and Robert Levy (President, BrandSpark).

 

Webinar viewers will:

  • Understand what strategies American marketers are using to stay competitive.
  • Learn what tools and tactics have been successful for other marketers.
  • Identify the top trends that leading marketers anticipate will impact the field in the coming future.

 

Our Featured Speakers

Speaker: Robert Levy
Robert Levy
President, BrandSpark

 

 

 

Speaker: David Rogers
David Rogers
Immediate Past President, AMA New York

 

 

 

Speaker: Philip Scrutton
Philip Scrutton
VP Insights, BrandSpark

 

 

 

 

Webinar presented by:

Webinar presented by BrandSpark

 

 

Webinar Sponsors

Details

Date:
April 12, 2017
Time:
1:00 pm - 2:00 pm
Event Categories:
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Event Tags:
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Venue

New York, NY United States

Organizer

American Marketing Association New York
Phone:
212-849-2752
Email:
info@amaold.newclientdemo.com
View Organizer Website

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