Special Resource Section

About Us


Our mission is to build the future and raise the profile of marketing. We probe the new nature of the field, and we advocate for all aspects of marketing innovation and expertise. We inspire, support and celebrate brilliance in marketing.


Marketing is rapidly evolving to become a primary engine of economic growth. Marketers who adapt to new challenges will create new value for their companies and society. Our shared purpose is to accelerate this transformation to the future of marketers.


Through our mission, we bring life to the things we value:

  • Encouraging meaningful breakthroughs in marketing knowledge
  • Integrating the diverse perspectives that keep marketing relevant
  • Connecting people to advance their careers and the profession
  • Creating opportunity for involvement, experience and recognition
  • Sharing the creative energy that radiates from the heart of NYC

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