Board of Directors

Lisa Merriam

AMA New York Board of Directors David Rogers

Chairman Communications Committee

Merriam Associates

Lisa Merriam is a brand consultant who helps create and build profitable brands for businesses of all sizes, from Fortune 500 companies and major brands, to start-ups fast-growth businesses across all aspects of branding. Her expertise includes brand strategy, brand naming, brand identity, brand launch, copy writing, digital branding, search engine optimization, thought leadership and video production. She has worked with Johnson & Johnson, ADP, Canon, Kay Jewelers, BMW, and Bed Bath and Beyond, as well as advertising, digital and branding agencies, including McCann-Erickson, FCB, Ogilvy & Mather, Mother, Brandworx, Verse Group, and others.

Prior to becoming an independent consultant, she was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. On the client side, she was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle and was Vice President of Marketing for CENUS Corporation, and Internet technology firm spun out of the University of California Santa Cruz.

Lisa is a contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily and many others, and writes for Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business and others. Her book Merriam’s Guide to Naming was first published in 2009, with a second edition that came out in 2013. On the non-branding front, She helped write Mastermind: The Many Faces of the 9/11 Architect, Khalid Shaikh Mohammed, published by Penguin in 2011, and Leading from Behind, a New York Times best seller in 2012. Her next project is due out in 2018.


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Practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product.


Lisa Merriam and Bianca Di Salvo spoke at the United States Mission to the United Nations, addressing a group of Saudi Arabia women entrepreneurs.

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