Board of Directors

Karen McFarlane

Karen McFarlane - CMO

Past President, Chair of DEI Innovation


Karen McFarlane is a solutions-focused Senior Marketing Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. For the past 15 years, Karen led Kaye Media Partners, a strategic B2B marketing practice specializing in high-growth startups and innovative ventures. Through a strategic partnership, Karen serves as Partner & Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to Fortune 1000 companies.

Karen sits on several boards, including the Hudson Valley Credit Union, GenderIDEAL, Leadership and Arts Coalition, and the New York chapter of the American Marketing Association, where she served as President for two years and is now the Chair of DEI Innovation. During her tenure, AMA New York earned eight Chapter Excellence Awards. She also sits on the AMA’s Professional Chapters Council serving over 70 chapters as the Chair of Diversity, Equity & Inclusion.

Past board/trustee board roles include the VR/AR Association, Jack and Jill of America – Mid Hudson Valley, and Rippowam Cisqua School in Bedford, NY. Karen was an Adjunct Lecturer at Baruch College’s Zicklin School of Business.

Karen is a frequent speaker on inclusive marketing and was named most notable in marketing and PR by Crain’s Business. In her spare time, you can find Karen mentoring future leaders and advancing Corporate America’s role in achieving racial and gender equity.


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