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Board of Directors

Our Board of Directors includes marketing leaders in New York drawn from a variety of backgrounds in industry, agencies, and academia that cover a broad spectrum of marketing specializations. Our board includes leaders and thought leaders for large multinational corporations, as well as fast-growth entrepreneurial companies. Contact us if you would like to engage one of our expert marketing executives.

Lori Johnson

Lori Johnson

President & Executive Programs Chair

Founder/CMO
Appara by commVerge Marketing

Lori founded Appara Digital Marketing following her success in global marketing in technology and specialized consumer services. Leading up to the formation of Appara, she held various global marketing positions in voice, mobile and infrastructure technology. While establishing brand recognition and working on deals shoulder-to-shoulder with company leaders, Lori also built partnerships with industry leaders such as Motorola, Samsung, Telefonica, Vodafone and others. FULL BIO>>

 

Karen McFarlane

Karen McFarlane

DEI Innovation Chair

Partner & CMO
LetterShop

Karen McFarlane is a solutions-focused Senior Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. For the past 15 years, Karen led a strategic B2B marketing practice specializing in high-growth startups and now serves as Partner & Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to Fortune 1000 companies. FULL BIO>>

Craig Charney

Craig Charney

Insights Chair

President
Charney Research

Craig Charney is a market researcher and pollster with over 25 years’ experience in more than 45 countries.  He is an expert in marketing and communication strategy development.  He understands global markets from every angle, having worked on international marketing, development, and security issues.  “Craig is one of the few people who can field solid market research just about anywhere, including notoriously difficult to research countries like China, Vietnam, India,” say former AMA-NY President Randy Ringer of Verse. FULL BIO>>

Karen Cummins

Karen Cummins

Partnerships Chair

Strategic Marketing Consultant
KC Consulting

Karen Cummins is an award-winning marketing executive with with over 20 years of expertise transforming brands, fueling customer growth and driving engagement for both consumer and business audiences. Her professional experience spans some of the most recognized global and domestic media and entertainment companies including Viacom, Discovery Communications and A+E Networks, where Karen has served in senior executive marketing roles.  She has launched and promoted television entertainment hits on networks such as TV Land, Nickelodeon, Discovery Channel and most recently HISTORY.  FULL BIO>>

Dorothy Crenshaw

Dorothy Crenshaw

PR Chair

Founder
Crenshaw Communications

Dorothy Crenshaw has provided the inspiration and initiative behind a range of high-profile and award-winning campaigns for clients, including those in CE and digital technology, retail, consumer products, and health promotion. FULL BIO>>

W. Joe DeMiero

W. Joe DeMiero

Mentorship Chair

US CEO
Universal McCann

Joe is US CEO of UM, a global media agency named Campaign’s 2022 “Media Agency Global Network of the Year,” a top 10 FORTUNE “Best Places to Work in Advertising & Marketing” and a Forrester Media Agency Wave “Leader.” As US CEO, Joe leads strategy, direction and operations of UM’s largest market, with oversight of clients like USPS, Rocket Mortgage and E.J. Gallo, among others. A transformative leader and digital entrepreneur, Joe is an expert at harnessing first-party data and technology to deliver business results for clients, creating meaningful connections between humans and brands.  FULL BIO>>

Giunero Anthony Floro

Giunero Anthony Floro

Volunteer Chair

Chief Marketing Officer | General Manager | Founder

Giunero Anthony Floro is a seasoned marketing, customer experience, and communications leader with a rich tapestry of experiences spanning over 25 years. His journey has taken him through pivotal roles in B2B, B2C, and B2B2C financial services, where he’s known for transforming brands into household names and steering them towards remarkable growth and awareness.

FULL BIO>>

Kerushan Govender

Kerushan Govender

Audience and Membership Chair

CEO
Blacfox

Kerushan Govender is the CEO of Blacfox, a high-growth strategy firm, headquartered in Cape Town. Together with his performance marketing team, they serve brands like Microsoft, SAP, VMWare, etc. He has a long track record of delivering high growth rates. In his last leadership role at Microsoft, he led the doubling of a $250M segment, spanning 80 countries, in under 3 years. FULL BIO>>

Young Mi Park

Young Mi Park

Secretary / Treasurer

Lecturer
Columbia University

Young Mi Park is the Secretary / Treasurer of the New York Chapter. She is a strategic marketing and management expert and has over 30 years of experience working with major brands, international, education, and new ventures.  She currently serves as Senior Vice President of International for technology venture Starnex Company, Ltd. Past roles include leadership positions with consumer businesses, such as American Express, Burger King, and Levi Strauss and education companies, such as Nations Academy. YoungMi has served on several non-profit boards, including the AMA New York, and is also an Adjunct Professor at Rutgers Business School, where she teaches Executive Leadership.

Rasika Narang

Rasika Narang

Co-Programming Chair

SVP, Growth, Digital & Brand Marketing
Viant

Rasika is a creative marketing leader with over 15 years of integrated marketing experience across global brands such as Lenovo, IBM, Amazon, SAP, Philips, L’Oréal and DuPont.

Currently, Rasika is the SVP of Marketing at Viant (an adtech company) where she leads Brand, Growth, Creative and Digital marketing teams. In this role, she and her team are focused on go-to-market strategy, brand building as well digital marketing programs that drive growth for the company. FULL BIO>>

Alan Schulman

Alan Schulman

Corporate Development and Sponsorships Chair

Co-Founder and Managing Partner
UpperRight

Alan Schulman is Co-Founder and Managing Partner of UpperRight – the Marketing & Content Technology Advisory. One of the Industry’s leading voices in brand creativity and original digital content development– Alan Schulman has served as both a Chief Creative & Chief Content Officer of some of America’s leading advertising agencies as well as a big four consulting partner in Creative & Content Marketing. FULL BIO>>

Wendy Weatherford-Marks

Wendy Weatherford-Marks

Content Strategy Chair

Senior Manager, Local Brand Solutions
Disney Advertising

Wendy Weatherford-Marks is the Senior Manager, Local Brand Solutions, for Disney Advertising. Her team helps drive revenue for Disney Northeast and builds/activates multiplatform strategic marketing opportunities for clients across the Disney Advertising platforms. 

Before joining the Walt Disney Company, Wendy has launched theatrical, addressable, and linear entertainment content for iconic brands including AMC Networks, Clear Channel Outdoor, DreamWorks Pictures, IMAX, MTV: Music Television, New Line Cinema, Paramount Pictures, TV Land, Universal Pictures, USA Network, and VH1. 

A native of Indianapolis, Wendy holds a Master of Arts in Media Business from New York University’s Gallatin School and a Bachelor of Arts degree in Telecommunications from Indiana University. She resides in New York City with her husband Chip and their two rescue cats.

Peter Weingard

Peter Weingard

Lead Programming Chair

Global Head of Brand
Wipro

Peter Weingard is the Global Head of Brand for Wipro, a $10B purpose-driven information technology consultancy. Before joining Wipro, Peter had a long career in media and technology including as CMO of the largest NPR station group, New York Public Radio, where he led the transformation from broadcaster to a digital audio powerhouse. Prior to joining New York Public Radio, Peter was part of the founding management team that built and grew Food Network’s SaaS dining reservations business, CityEats, from concept through multi-million dollar exit in under three years. FULL BIO>>

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